FOCUS GROUPS INTERVIEWS

These are my target audience interviews. My focus group is males aged 16-30, so the people I used for these interviews are ideal.
From the interviews I can conclude that Rock is a very popular and loved genre by the people of my TA. I can also say that what people expect in a music video is something different; although they like videos with performance by the artist/band, they also want to see a narrative and/or a concept inside the video. What my TA like of Rock music is that it is very active and dynamic, so my music video has to be dynamic as well, so the audience don't get bored of the video and they watch it until the end.