QUESTION 1

Evaluation Question 3

WHAT HAVE YOU LEARNED ABOUT YOUR TARGRT AUDIENCE?


The first thing I had to do to in order to produce my music video was to research my Target Audiences, both primary and secondary. Some of my research was based on interview taken on teachers and peer inside the age and class range of my focus group, and some others bits of research were based on individual investigation done on sites such as YouTube; I also found very helpful looking at genre specialised magazines and articles on the internet.
In general, the information I gathered at the end of the whole process was really helpful and necessary in order to finish my music video and my ancillary tasks as well as to meet the expectations of the audience.




The advices and information I received from my peers and my TA before starting my music video were very helpful and instructive. My target audience (18-upwards) told me that they expected a traditional video for the rock genre, in which there would be bits with narrative and performance. They expected to see a music video which included a good narrative or a concept behind it, rather than an only performance based video keeping the audience interested on the clip.
As it can bee seen on my video, I used the advice they gave me, having a mostly narrative concept video with some bits of performance in between and a plot twist at the end.


In this video, I met most of the conventions and expectations in Rock music videos, but I also challenged some of these. Challenging conventions in my production will make my video look slightly different to other rock music videos, but that is my intention, so it can stand out.                    Usually in rock music videos, the audience expect to see lots of performance scenes in which the main artist is the most important part. My music video doesn't show the artist at any point; instead, I chose to produce a narrative based video in which sometimes, short scenes of someone playing the guitar appear. Matching the video with what is being said in the lyrics as well as using iconic props such as the guitar or the car helped me keeping the video somehow traditional and recognisable.
My target audience recommended a plot twist by the end of the video to avoid the audience getting bored of it. So as they said, the last minute or so of the video changes and the thematic looks dark as well as the acting and the pace of the editing.

In terms of the ancillary tasks, feedback sessions with the whole class were taken. In this sessions i learned a lot about what my audience expected to see outside of the video. My TA wanted to see something traditional and that preserved the brand identity but that also reminded them of The Red Hot Chili Peppers own style.



After the advert and the digipak were finished i received some more feedback. In general, people liked, although some people was concerned about the procedence of the images, as they asked me if i took those pictures myself.  TA liked the colours and the simplicity of the ancillary tasks, and in general it was said that it was what they expected.

After it was finished, the video was uploaded to facebook and Youtube, where my TA would access it easier. Although i expected to get feedback on the comments, it didnt go any further than two comments in spanish from the actor in the video; instead people decided to speak to me to tell me what they thought. And, well, it didnt differ from what i had been told in lesson for example. It was liked, and people liked its simplicity and clarity.

Evaluation Question 4

Evaluation question 4 from alexl325

Evalution Question 2

I think my music video and my ancillary tasks are quite effective and work well together as a combination. I got my music video to look professional by following a series of generic conventions as well as by using some of the advice that my Target Audience gave me when I needed feedback. Furthermore, I had a large amount of background information on the rock/alternative rock genre and especially about the red hot chili peppers, as I am a big fan of both. Some of this information came from YouTube stats about what the audience want in a rock video, some of it came from rock themed magazines where the audience has a chance to speak about rock and what would they expect from their favourite bands, and the last pieces of information come from some other forms of research such as looking at products by the red hot chili peppers themselves as well as other works by similar bands. By doing this research I managed to fully appreciate and understand the expected conventions of both music videos and rock videos, allowing me to be creative within the constraints of both.

My digipak also looks like something you could find in a record shop or online. I looked at a number of digipaks from my genre and other genres in order to find about the multiple generic conventions that make a digipak look realistic and professional. Rock and alternative rock digipaks usually are quite simple; and in general they don’t show the artist. Instead, a landscape, a skyline or a symbol linked to the band will be represented. For example, in the cover of the album Californication by the RHCP, the main image is a picture of a backyard with a swimming pool; the image is edited so the colours are different, attractive and non-conventional. The font used in this cover is very simple, and so it is in most digipaks. In many occasions, the band uses their own house font, which makes it more recognisable. In the case of my digipak, I also used a simple image of an edited landscape and a simple font for the name of the album and the name of the artist.  In general, rock digipaks include a track listing of no more than 15-20, but as this is a single, the number of tracks listed on the back cover usually is 3-4. I found about this by looking at several different album covers and then applying it to mine.

I also researched digipaks for their essential codes and conventions, in order to get the most professional looking text possible. For I example I had to pay close attention to small things such as the barcode and the placement of it; I also looked at all the copyright information, as it had to look like something that would be written in a back cover in real life. Some other things I had to look at to finish it and to give it a professional look are the record labels, the length of the track list or choosing the right font for the typed information in the digipak.

In order to complete my magazine advert, I looked at a number of real adverts produced within the rock industry; this way I found out about the basic conventions on magazine adverts, such as including tour dates, information about the artist or the album, and availability of the album for purchase. In general, people who listen to rock like going to concerts to see their band playing live, so it is very common to see tour dates on rock magazine adverts. In general, the magazine advert and the digipak should be fairly similar in order to preserve brand identity, which will help the audience recognize the work of the artist; this is why I used the same picture than in the digipak, the same font and similar colours for the rest of the digipak.

The products do look like they are part of the same promo campaign; especially between the digipak and the magazine advert, as I used the same image from the cover; the images inside and in the back of the cover offer clear resemblance between them as, although the colours are not exactly the same, the style of the whole digipak has a characteristic mark. Although the music video and the ancillary tasks do not exactly look alike, the use of brand identity has given me the chance to add some elements such as the car used on the back cover or the landscapes on the front and the inside of the digipak that will make the audience know that all three products are part of the same promotional campaign. The similarity between the digipak and the magazine advert is really obvious; I used the same image from the cover; the colour scale is similar and same font type, size and colour.

Finished Ancillary tasks: Digipak+MagAdvert

 

DIGIPAK

 

 

This is the final digipak for my ancillary task. I chose to use images which feature objects and landscapes instead of the band in a picture. It suits the genre, and most importantly, it also fits the house style of the RHCP. I finally chose to use a colour scale similar to the colours found in one of the most famous Red Hot Chili Peppers album covers: Californication.

MAGAZINE ADVERT FOR DIGIPAK

 

 

This is the magazine advert I created to promote my digipak and my music video. I think it turned out very well, it also matches the genre and the is a clear resemblance between the digipak and the advert itself.; this resemblance builds the brand identity.

Magazine Adverts Draft

Final Draft Digipak