YOUTUBE STATS

These YouTube stats show how the ROCK genre is quite popular as well as how the Red Hot Chilli Peppers (chosen band) are very famous.
In the capture from the song Californication, we can see how they are very well known as they have more than 100M visits. The subscriptions to the Red Hot Chilli Peppers channel also show their popularity. The comments in one of their song show how my target audience is potentially mature, as they talk about stuff such as the symbolism of the video or how it makes them feel old.
To conclude, the ROCK channel from YouTube is also fairly popular as it has more than 1M subscriptions.
We also see that in some of the comments, the users appear to be mostly males, which goes on with my TA member profile, that says that rock music users are mainly mature males.
What all this information suggests me is that Rock music an in this case the Red Hot Chilli Peppers are quite popular and recognisable, which makes me think that my music video has to be stereotypical in some ways to address my audience properly.

EARLY TA ASSUMPTIONS

For what I have seen in my life, I can assume that my target audience is going to be males, aged      20-40. I can also assume that probably they are going to be in working/middle class.

EARLY IDEAS

For my music video I have chosen the song Road Trippin' by Red Hot Chilli Peppers.
 My idea for the music video is to film my day a day in summer with my friends to then edit the video and make it look like we are in a road trip. To give the sense that we are in a Road Trip I plan to use several different locations as well as a car.
To make the video more interesting I would like to add a twist in the narration at the end/middle of the video.

MUSIC VIDEO PERMISSION

I contacted Atlantic Records, home to Wiz Khalifa, to ask for permission to use 'Young, Wild and Free', to ensure I don't breach copyright.

SONG CHOICE/LYRICS

My chosen song is 'Road Trippin' ' By the Red Hot Chilli Peppers from their album Californication 1999.
It is a Rock song which basically talks about a road trip with friends across the USA.
The reasons why I have chosen this song are because I love the RCHP and this is not a well known song by them, which allow me to play with music video.

Road trippin' with my two favorite allies
Fully loaded we got snacks and supplies
It's time to leave this town
It's time to steal away
Let's go get lost
Anywhere in the U.S.A.

Let's go get lost
Let's go get lost

[Chorus:]
Blue you sit so pretty
West of the one
Sparkles light with yellow icing
Just a mirror for the sun
Just a mirror for the sun
Just a mirror for the sun

These Smiling eyes are just a mirror for

So much as come before those battles lost and
won
This life is shining more forever in the sun
Now let us check our heads
And let us check the surf
Staying high and dry's
More trouble than it's worth
In the sun

Just a mirror for the sun
Just a mirror for the sun
Just a mirror for the sun

These Smiling eyes are just a mirror for

In Big Sur we take some time to linger on
We three hunky dory's got our snakefinger on
Now let us drink the stars
It's time to steal away
Let's go get lost
Right here in the U.S.A

[Chorus]

These smiling eyes are just a mirror for
These smiling eyes are just a mirror for
Your smiling eyes are just a mirror for

GENERIC CONVENTIONS

MY GROUP

For my Music video I decided to work alone. This will allow me to have my own ideas and to do whatever I want with them, so I can change them and adapt them to my needs.
As I am going to be filming in Spain during the summer holidays, being in a group by myself, will allow me not to have any problem with anyone to meet to film. Also, it gives me the chance to choose a song a like and I know from my favourite genre.

MUSIC VIDEO CONVENTIONS

BRIEF

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the band;

• a digipak for the album’s release;

• a magazine advertisement for the digipak.